i’m madeline, a content designer & ux strategist based in melbourne.

hey!

I’m Madeline — a content designer and UX strategist who works across the full system: product strategy, information architecture, design systems, and the words that tie it all together.

I’m based in Melbourne and have just spent nine years in the Bay Area shaping products used by over a billion people.

I have a lot to say about UX strategy, responsible design, emerging AI and how to design for humans. Let’s chat.